Why should YOU have a Wedding video?
We've listed some of the reasons provided to us by other brides as to why they decided to
get a video.
If capturing all of the excitement and emotion of your wedding day
is important to you, then you deserve the best memory-capturing tool available.
Video far exceeds the limitations of photography. A typical photographer will shoot
only 150 to 300 photos throughout the entire day. Our average wedding video contains
over 200,000 pictures AND the sound that goes with them, including the vows, the cheers,
and the laughter.
Remember, after the day is over the ONLY memento you'll have from
your wedding will be some pictures and video.
Nationwide Bridal Survey Reveals Value of Videography
March 05, 2003
Sarasota, FL -
Professional wedding videography is rapidly becoming a preferred medium for
recording and preserving wedding memories, according to a new nationwide survey
of brides who were married in 2002. The survey, commissioned by WEVA
International, was conducted between January 27-February 5, 2003 by Breakthrough
Marketing, Inc.
The survey, conducted by telephone, revealed that brides in the planning process
of the wedding do not immediately realize the impact of a
professionally-produced video. Before the wedding, while brides are making
plans, over half (54%) rank video as one of the Top 10 most important bridal
services. However, that number increases to 79% AFTER the wedding, as brides
look back and assess the individual value of each service. Before the wedding,
23% of brides view video as a Top 5 service. After the wedding, that number
climbs to 42%. The value of video becomes greater after the wedding.
The survey revealed the value of video is greater with brides who use
professional video services compared to those who don't. Before the
wedding, 41% of brides using a professional videographer consider videography a
Top 5 service. But after the wedding the number grows to 59% who consider video
a Top 5 service. And, after the wedding, 94% of these brides say they consider
professional videography at least a Top 10 service.
One of the most surprising findings of the survey is the second thoughts,
even regrets, among brides who decided not to utilize the services of
professional videographers.
Among brides who used a friend or family member to videotape their wedding
instead of using a professional, nearly half (49%) said they would hire a
professional if they had it all to do over again.
These second thoughts are even more pronounced with brides who didn't have
their weddings videotaped at all. In hindsight, 60% say they wished they had had
their weddings videotaped.
As brides look back at their wedding, the survey showed that 79% of brides
agree that future brides should at least consider using a professional to
videotape their wedding day. Those feelings are even more pronounced among
the brides who utilized the services of professional videographers, 95% of
whom think future brides should consider using a professional videographer.
The survey results reveal professional videography has become very important
to today's brides. Its value is comparable to wedding photography, and even
more valuable in some respects, according to brides surveyed. Most
importantly, the survey showed that brides feel more emphasis needs to be
placed on videography in the wedding planning process.
Results of this national survey, conducted by Breakthrough Marketing, Inc., are
based on telephone interviews with 453 brides who were married in 2002. For
results based on the total sample of brides, there is a 95% confidence factor
that the margin of sampling error is plus or minus 4.75 percentage points.
Breakthrough Marketing, Inc. (Des Moines, IA), are consultants to the wedding
industry who regularly research the attitudes and buying patterns of brides, as
well as industry trends among specific wedding services.
Here are a few of the reasons why couples decided to get a wedding video...
 | To send a copy to relatives who were unable to come. |
| They have relatives that may not be around much longer and they want
to capture them on video. |
| The day goes by so fast, they can't remember much of what happened,
it was a blur. |
| They want to share these special memories with their children. |
| They can "relive" the excitement of the day anytime they
want. |
| Many things happen during the course of the day that the couple never
see. |
| They wanted to capture all of the sights and sounds of the most
important day of their lives. |
| When you watch your favorite tv program, would you
rather just see some photos instead? |
| Why not? |
